Marketing and the Customer Value Chain: Integrating Marketing and Supply Chain Management

Marketing and the Customer Value Chain: Integrating Marketing and Supply Chain Management

Marketing and the Customer Value Chain: Integrating Marketing and Supply Chain Management

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Marketing and the Customer Value Chain: Integrating Marketing and Supply Chain Management

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Marketing and the Customer Value Chain: Integrating Marketing and Supply Chain Management

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Marketing and the Customer Value Chain: Integrating Marketing and Supply Chain Management

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Pages: 350, Edition: 1, Paperback, Routledge
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