Marketing as Strategy: Understandind the CEO's Agenda for Driving Growth and Innovation

Marketing as Strategy: Understandind the CEO's Agenda for Driving Growth and Innovation

Marketing as Strategy: Understandind the CEO's Agenda for Driving Growth and Innovation

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Marketing as Strategy: Understandind the CEO's Agenda for Driving Growth and Innovation

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Marketing as Strategy: Understandind the CEO's Agenda for Driving Growth and Innovation

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Marketing as Strategy: Understandind the CEO's Agenda for Driving Growth and Innovation

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Marketing as Strategy: Understandind the CEO's Agenda for Driving Growth and Innovation

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Marketing as Strategy: Understandind the CEO's Agenda for Driving Growth and Innovation

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Pages: 270, Edition: First Edition, Hardcover, Harvard Business Review Press
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