Marketing Communications
Marketing Communications
Overall Rating: 4.1 / 5 (average from multiple review sources, as of 1 Aug 2026)
Based on a total of 50,004 customer reviews from independent review platforms.
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Based on a total of 50,004 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
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£52.24
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Marketing Communications
Overall Rating: 2.3 / 5 (average from multiple review sources, as of 23 Jul 2026)
Based on a total of 47,137 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Based on a total of 47,137 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
This title will be released on November 14, 2026. Pre-order now. Express Delivery available with Amazon Prime.
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Unlock the world of Marketing Communications with this accessible and engaging textbook.Combining clear theory with practical insight, it offers dedicated coverage of digital marketing and social media, helping students understand how brands communicate in today’s fast-moving media landscape. This fully updated 5th edition introduces new material on MarTech, artificial intelligence, the rise of TikTok and the ethics of influencer marketing.Fresh case studies-including examples featuring OpenAI, Google and Perrier water-bring concepts to life and connect them to real-world practice. Concise, contemporary and comprehensive, this textbook is essential reading for students of Marketing Communications and related subjects. John Egan is Professor of Marketing at Regent’s University, London.
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