Marketing in Developing Nations: Contemporary Developments, Cases and Problems in Africa, Asia and the Middle East (Routledge Studies in Marketing)

The developing markets of Africa, Asia and the Middle East are quickly becoming the future of world economic and trade development.They are affluent in terms of population, resources and market expansion, with rising interests from the EU, United States and multi-national corporations in the region.It is therefore imperative for the academic and global business communities to have an accurate picture of the peculiarities of marketing practices, developments and consumer experiences in these developing markets. This book presents contemporary cases across Africa, Asia and the Middle East to aid the global understanding of both market and consumer behaviours across the regions and equally provide robust knowledge to approach the markets with strategic responses.A unique characteristic of the African economy and the other regional markets like Middle East and Asia is that they might have one global business outlook for non-citizens and non-residents, but the internal structure and market