Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers

Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers

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Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers by Zaltman, Gerald, Zaltman, Lindsay H. (2008) Hardcover
Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers by Zaltman, Gerald, Zaltman, Lindsay H. (2008) Hardcover
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Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers

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Pages: 230, Hardcover, Harvard Business Review Press
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