Marketing Science Fictions: An Ethnography of Marketing Analytics, Consumer Insight, and Data Science

Marketing Science Fictions: An Ethnography of Marketing Analytics, Consumer Insight, and Data Science

Marketing Science Fictions: An Ethnography of Marketing Analytics, Consumer Insight, and Data Science

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Marketing Science Fictions: An Ethnography of Marketing Analytics, Consumer Insight, and Data Science

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Pages: 192, Hardcover, Bristol University Press
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