Marketing : The Basics

Marketing: The Basics

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Marketing : The Basics

Overall Rating: 4.1 / 5 (average from multiple review sources, as of 17 Mar 2026)
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Marketing: The Basics

Overall Rating: 2.4 / 5 (average from multiple review sources, as of 10 Mar 2026)
Based on a total of 46,572 customer reviews from independent review platforms.

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Marketing

Overall Rating: 4.4 / 5 (average from multiple review sources, as of 9 Mar 2026)
Based on a total of 5,261 customer reviews from independent review platforms.

Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.

All brand names and logos are the property of their respective owners.

Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
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£19.99
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Marketing : The Basics

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Fully updated for today's rapidly evolving landscape, this comprehensive guide equips marketing professionals with essential strategies to navigate unpredictable consumer behaviour and fierce online competition. This book delivers practical frameworks for capturing audience attention and building customer loyalty in the digital age.Readers will gain actionable insights into competitive analysis, digital marketing tactics, AI applications, and data analytics, while developing a deep understanding of global marketing principles, consumer behaviour models, and ethical considerations.The integration of cutting-edge technologies with traditional marketing fundamentals provides a complete toolkit for marketing success in an increasingly complex environment.Global case studies featuring Toyota, Audible, Pfizer, Coca-Cola, and TikTok bring concepts to life, while chapter objectives, summaries, and discussion questions enhance learning and facilitate classroom engagement. Ideal for undergraduat
£18.99
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