Marketing. The Bottom Line: Moving marketing from a perceived cost centre into a strategic driver of profit

Marketing. The Bottom Line: Moving marketing from a perceived cost centre into a strategic driver of profit

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Marketing. The Bottom Line: Moving marketing from a perceived cost centre into a strategic driver of profit

Overall Rating: 2.4 / 5 (average from multiple review sources, as of 9 May 2026)
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Marketing. The Bottom Line: Moving marketing from a perceived cost centre into a strategic driver of profit

Overall Rating: 4.8 / 5 (average from multiple review sources, as of 13 May 2026)
Based on a total of 252 customer reviews from independent review platforms.

Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.

All brand names and logos are the property of their respective owners.

Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
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Marketing. The Bottom Line: Moving marketing from a perceived cost centre into a strategic driver of profit

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Pages: 210, Hardcover, Rjh Publishing
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