Marx versus Big Tech: Alienated Labour in the Digital Age (Critiques and Alternatives to Capitalism)

This book asks whether Marx's concepts can still be useful to those seeking emancipation in the time of platform capitalism.Offering a pointed discussion of what emancipation in the workplace would mean, it explores the potential of Humanist Marxism to address this possibility. Humanist Marxism, as advocated by Georg Lukács and Henri Lefebvre, among others, provides invaluable tools for analysing the transformations and shortcomings of contemporary society.It puts forward the hypothesis that a universal human essence evolves over time thanks to the efforts of individuals in their work, gradually humanising the world and increasing the wealth and power of societies.However, with this progress comes a ‘dark side’ caused by advances in technology and digital platforms, bringing new forms of alienation, and dramatically altering our relationships with work and others.Drawing on analysis of platforms such as Uber and positing that labour plays a key role in human bondage or emancipation, th