Media Industries in the Digital Age: How Media Businesses Work Today

The digital communication technologies that emerged at the turn of the century have profoundly disrupted long-practiced norms of nearly every media industry.In particular, internet distribution has fundamentally changed the foundation of the media industry to enable the emergence of new sectors while posing a challenge for others. Media Industries in the Digital Age reframes our understanding of media businesses in the light of these substantial changes.To develop an integrated understanding of media industries today, the book foregrounds the different funding sources that are now common.It begins by mapping the foundations and developments of media industry operation, and exploring all forms of advertiser-funded and consumer-funded media to identify connections across sectors, including digital and legacy media.The final section grounds the book’s conceptual work in examples of media making to explore how some “old” media have successfully adapted to internet disruption, and the diffe