Mind The Gap: Scaling Businesses Across Cultures

Hard-won insights to help you successfully scale your business across countries and cultures Mind the Gap: Scaling Businesses Across Cultures delivers field-tested and practical guidance on putting together and closing international business deals, navigating culture gaps, and launching successful products and services in foreign countries.A global compendium of collective knowledge, this book includes the lived experiences of over two dozen international business leaders across more than 30 markets, from Singapore to Saudi Arabia, Sweden to Nigeria, and China to Mexico, revealing hard-won lessons that help readers skip the tumultuous learning curve of international business endeavours.Drawing from the authors’ own work operating and investing across Asia, the Middle East, Europe, and the Americas, the book introduces the cultural code-switching skills required to work across borders.In this book, readers will learn about: Deciding where to expand and scouting the terrain, choosing str