Musicians on Twitch: Creativity, Struggles, and the Reality Behind Live Streaming: 1 (Anthem Impact in Music Business, Technology and Culture, 1)

Musicians on Twitch: Creativity, Challenges, and the Reality Behind Live Streaming offers a compelling look into the lives of musicians who have embraced Twitch as a platform to share their art, connect with audiences and seek financial stability.While Twitch is often seen as a hub for creativity and innovation, this book uncovers the stark realities lurking beneath the surface.Through a multi-method qualitative research design, it explores the opportunities and challenges ‘musician-streamers’ face in a gamified, attention-driven ecosystem.From the dominance of a small elite to the relentless pressure to remain ‘always on’, the book highlights the precarious balance musicians must navigate between personal well-being and professional success. Combining critical analysis with empathetic storytelling, this book is an essential read for academics, students and anyone interested in the intersections of music, technology and creative labour in the digital age.