Navigating Contemporary Political Communication: Strategies, Challenges, and Regulatory Barriers

This book explores how digital technologies are transforming the nature, practice, and regulation of political communication in the 21st century.Drawing on diverse case studies from regulated and unregulated media markets, it investigates how digital platforms shape political participation, agenda-setting, and public opinion.It highlights the challenges posed by disinformation, data exploitation and algorithmic control, while also exploring the democratic potential of online activism and citizen engagement.Structured around theoretical foundations and empirical analyses, this book discusses visual political communication, digital populism, platform regulation, data protection, and the transformation of political debate in the digital age.Accessible to scholars, students, and policymakers alike, the volume establishes theoretical and practical frameworks for understanding contemporary political communication and the urgent need for regulatory strategies that safeguard democratic values