Nigerian Media's Artificial Intelligence Revolution: Transforming Communication Teaching and Practice (Routledge African Media, Culture and Communication Studies)

Artificial Intelligence (AI) is rapidly transforming communication and media sectors around the world, but much of the global academic literature on this remains Western-centric. This book provides an in-depth, multi-sectoral analysis of AI’s influence on Nigerian media and communication ecosystems, bridging the gap between global AI discourse and localized realities.AI technologies are already reshaping Nigerian journalism, public relations, advertising, marketing, media education, and youth-driven entrepreneurship.Motivated by the rapid, uneven, and often ethically complex integration of AI in professional practice and pedagogy, this book provides an indigenous, empirically grounded, and forward-looking account of what is happening on the ground.The book first investigates the field of journalism, then public relations, advertising, and marketing, before concluding with reflections on media education, assessing curriculum design, AI literacy, and the preservation of indigenous knowle