The Oz Method: The Psychological Secret of Influence for Sales, Leadership, and Life

What if mastering influence was as simple as following the Yellow Brick Road?In The Oz Method, international sales trainer, keynote speaker, and ';edu-tainer' Collin Henderson transforms one of the world's most familiar storiesThe Wizard of Ozinto a powerful roadmap for leadership, sales, and personal influence. Kansas represents the old way: outdated, black-and-white selling rooted in features, facts, and fear. Oz represents a brighter, more human approach where empathy, storytelling, and courage lead the way. Through a vivid framework built on the journey of Dorothy and her companions, Henderson shows you how to step out of Kansas and into a modern, psychology-driven model of influence that works in today's competitive, noisy world. Inside, you'll learn how to:Build trust and connection by leading with empathy and curiosity,Use storytelling to make your ideas stick and inspire action,Apply the 6 Es of edutainment to capture and keep attention,Develop courage and vulnerability to deep