Persuasion: Social Influence and Compliance Gaining

The eighth edition of this field-leading textbook provides an accessible and rigorous presentation of the major theories and processes of persuasion and their applications to a variety of real-world contexts. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings.Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion).The new edition features cutting-edge material on artificial intelligence, deepfakes, influencers, misinformation, disinformation, malinformation, and political polarization.It also features a wealth of practical, real-life examples of the concepts presented, including intercultural applications. Presenting empir