Philips 77OLED909 77' 4K Ultra HD OLED Smart TV

Boasting cutting-edge picture technology and built-in audio that’s a cut above, the Philips 77OLED909 is a premium performer. PLEASE NOTE, BBC iPlayer not available on this model. Larger screen with optimised tech for cinematic imagesFeaturing the second generation of MLA OLED screen and enhanced Ambilight, the Philips 77OLED909 has an incredibly lifelike picture. This 77 inch model is the flagship screen size and offers a cinematic viewing experience that maximises MLA’s picture advantage. Sound by Bowers & Wilkins and the Google TV make this Philips 77 inch TV a complete all-rounder and hard to resist. Second generation Micro Lens Array (MLA) OLED technology for incredible picture brightnessFeaturing the second generation MLA (Micro Lens Array) technology, the Philips 77OLED909 delivers sensational picture brightness. MLA uses a layer of tiny lenses to improve the screen’s focus. The latest version uses MMB (Meta Multi Booster) for selective peak brightness that’s significantly highe