Political Communication in Britain: Campaigning, Media and Polling in the 2024 General Election

Political Communications is a now established series of eleven books, the first of which appeared in the aftermath of the watershed General Election of 1979. Cumulatively the series offers unique insights from both practitioner and academic perspectives with commentaries from those responsible for organizing, reporting, and analyzing every campaign held during the last 45 years. The primary focus of the books is to understand the interplay between the rival parties, various media and the voting public, and the similarities and differences between this and previous elections. This book resembles previous volumes in terms of its structure.The content will, however, differ not least because this election ended in the return of a new government.Political Communication in Britain (2024) will provide commentaries from party insiders about a campaign whose outcome was seemingly not in doubt, but which nonetheless delivered some surprising results due to the idiosyncrasies of the UK electoral