Postfeminism in China: The ‘Glow Girl’, Aesthetic Labour, and Social Media

Situated within feminist media and cultural studies, this book examines the everyday aesthetic labour of young middle-class Chinese women and their related social media practices.It also critically contextualises postfeminism within China’s paradoxically neoliberal society. Drawing upon in-depth interviews with young middle-class women in China’s first-tier cities, the book offers a nuanced feminist understanding of young women’s femininities, identities, and subjectivities in contemporary digital China.By analysing the self-making and self-fashioning practices of these women, it contributes critical perspectives to the popular yet contested concept of postfeminism within feminist scholarship.Readers will encounter vivid accounts of young Chinese women’s everyday social media experiences, exploring how they navigate beauty cultures and negotiate shifting gender-class norms in urban Chinese society.Furthermore, this book provides valuable insights into the scholarly concept of postfemin