Predictive Analytics and Generative AI for Data-Driven Marketing Strategies (Artificial Intelligence, Machine Learning, Data Analytics and Automation for Business Management)

In providing an in-depth exploration of cutting-edge technologies and how they are used to support data-driven marketing strategies and empower organizations to make the right decisions, Predictive Analytics and Generative AI for Data-Driven Marketing Strategies includes real-world case studies and examples from diverse marketing domains.This book demonstrates how predictive analytics and generative AI have been successfully applied to solve marketing challenges and drive tangible results.This book showcases emerging trends in predictive analytics and generative AI for marketing, and their potential impact on the future of data-driven marketing.This book is meant for professionals and scholars to gather the skills and resources to use predictive analytics and generative AI effectively for marketing strategies. This book: • Examines the different predictive analytics models and algorithms, such as regression analysis, decision trees, and neural networks, and demonstrates how they may be