L'Oreal Paris Preference Vivids Permanent Hair Dye, Intense Luminous Colour, Deep Black 2.01

Preference expertise is now at the service of Vivid Colours; Get a Deep Black bold colour with radiance that holds for up to 8 weeks Preference Vivids leverages our loved Preference Liquid Gel technology with dyes selected by our colourist experts for up to 2X shinier hair and a luminous colour result you can trust Preference Vivids also comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative to maintain the radiance of your coloured hair for up to 8 weeks Deep Black was inspired by Italian fashion and its iconic deep black leather jacket Permanent hair colour in a new look: L'Oréal Paris Vivids range, For intense, bold colour, shine and radiance, Choose from 14 shades