Provoke Go Icy Shampoo 150ml

Provoke Go: Icy Platinum Effect Shampoo 150ml cools brass tones for bright icy hair. It suits light to medium blonde and silver hair that looks warm, dull, or yellow. The triple toning system blends purple and blue pigments to target stubborn brassy shades. At the same time, the keratin rich formula helps smooth, hydrate, and boost glossy shine. With quick five minute use, it works well between salon visits for colour upkeep. **Key Features** - **Triple tone tech**: Cools brass and warm notes for a clear icy platinum shade. - **Keratin care**: Helps smooth each strand and leaves hair soft and shiny to touch. - **Fast tone boost**: Works in one wash with a short leave on time for easy care. - **Blonde and silver use**: Made for light to mid blonde and silver shades that need tone care. - **Salon gap help**: Keeps colour fresh between salon trips so hair keeps cool clear tone. - **Easy use step**: Lather on wet hair, leave five mins, then rinse and use paired care. ### Is this shampoo ri