Public Affairs Management: A Guide to Professional Practice

Public Affairs Management is a groundbreaking guide to effective, evidence-informed public affairs practice in a variety of organisational contexts, including leadership, politics, communications, public relations, activism and other decision-making. Readers will learn to draw together ideas and processes covering public policy development, political science research, stakeholder engagement, risk assessment, public affairs management, ethical communications, and activist campaigning.Situated within a globalised context, the book will equip readers with the theoretical knowledge that underpins effective and ethical professional public affairs practice, empowering them to research, develop, and evaluate impactful strategies as well as engage non-market stakeholders.In doing so, it aims to provide the conceptual grounding and reflexive frameworks needed to critically examine the role of public affairs practitioners. Organised into five interconnected parts, the book’s structure will enabl