Pushback: How Four Industries Are Making Us Sick, and How We Can Reclaim Control

A blueprint for how we can collectively build a thriving world, from a leading behavioural scientistEat healthily, cut back on alcohol, quit smoking, cycle to work, fly less - we all know what we should be doing.So why don’t we?The answer is both simple and radical: the world is stacked against us.From the moment we wake up, our decisions are shaped by the shops we visit, the streets we walk, the ads we scroll through.These environments are not neutral. They are designed for our convenience and immediate gratification, and to serve the interests of four industries: tobacco, ultra-processed food, alcohol and fossil fuels. Together, these industries drive the climate crisis, from greenhouse gas emissions to deforestation, and contribute to at least one in four deaths worldwide.Yet we are told the problem is one of personal responsibility - that with more information, smarter habits or new technologies, we can change our behaviour. This book challenges those myths. Drawing on decades of c