Qualitative Research Using Social Media - Bouvier, Gwen - Paperback / sof -29/03/2022

Do you want to study influencers? Opinions and comments on a set of posts? Look at collections of photos or videos on Instagram?Qualitative Research Using Social Media guides the reader in what different kinds of qualitative research can be applied to social media data.It introduces students, as well as those who are new to the field, to developing and carrying out concrete research projects.The book takes the reader through the stages of choosing data, formulating a research question, and choosing and applying method(s). Written in a clear and accessible manner with current social media examples throughout, the book provides a step-by-step overview of a range of qualitative methods.These are presented in clear ways to show how to analyze many different types of social media content, including language and visual content such as memes, gifs, photographs, and film clips.Methods examined include critical discourse analysis, content analysis, multimodal analysis, ethnography, and focus gr