Raising Social Capital : Corporate Advocacy and Impact in a Time of Social Change

Part strategy - part pragmatism and full of expert advice, Raising Social Capital combines expert interviews from industry insiders with data-driven insights from cutting-edge research.This book provides insight, strategy and a set of management tools for addressing today’s rapidly changing business environment. Complete with a roadmap and set of management tools, this book serves as an essential guide for C-Suite executives, public relations professionals and corporate communicators navigating the perfect storm of political controversy, partisan media and global sustainability crisis facing today’s leaders.Topics include:Understanding and de-risking the volatile business landscapeDriving public engagement and building public trustNavigating controversy, political pushback and the partisan pressManaging employee activism and workplace incivilityBalancing profit with purpose while keeping an eye on the bottom lineBuilt on expert advice and evidence-based research, Raising Social Capital