Reining in the Bulls : How to Stop Corporate Abuse in an Age of Unbridled Greed

A comprehensive guide to planning and running effective corporate campaigns to pressure companies to do the right thingMajor corporations exercise enormous control over our lives.They influence how we think, what we buy, who we vote for, and how our society evolves.They are key drivers of the wealth that fuels our economic system, and their power insulates them from strict government regulations and accountability.In this setting, corporate abuses-pollution, toxic and inhumane work environments, defective products-go unchecked.When the government refuses to corral industry’s misdeeds, advocacy groups turn to corporate campaigns to expose and change harmful behavior. Reining in the Bulls is the first comprehensive resource for professionals of nongovernmental organizations who want to understand, plan, and execute modern corporate campaigns.Michael Marx is a pioneer in this field and has led multiple high-profile campaigns, pressuring companies that were harming workers, communities, an