Research Methods in Anthropology: Qualitative and Quantitative Approaches

Research Methods in Anthropology is the field’s classic, celebrated introduction-and the most comprehensive survey available-of qualitative and quantitative research methods.Written in Russell Bernard’s unmistakable conversational style, this guide has launched tens of thousands of students into fieldwork with a combination of rigorous methodology, wry humor, and commonsense advice.The book’s tripart organization covers the three major components of research (research design, data collection, and data analysis) in an accessible, step-by-step manner that eases students into developing their anthropological mindsets.Boldfaced key terms introduce students to the vocabulary of social research, boxes expand on ideas covered in the text, and an appendix on “Resources for Fieldworkers” provides a comprehensive collection of student aids for the code of ethics, statistics packages, research journals, and area files. New to the Seventh Edition:- New Chapter 6, “Ethics and the Conduct of Anthrop