Reshaping Corporate Communication: Innovative Tools and Techniques

The book explores the current trends, practices, tools, and techniques in public relations (PR) and corporate communication.With an introduction to the evolving landscape of PR and corporate communication, it discusses the impact of digital technology, changing consumer behaviours, and emerging trends on communication. The book establishes a foundational framework for exploring innovative tools and techniques, and in subsequent chapters, it enlightens the readers on influencer PR strategy in the digital era, emerging trends in artificial intelligence, augmented reality, virtual reality, the growing effectiveness of content marketing strategies, the importance of visual identity management in shaping brand perception and enhancing brand recognition, as well as the trends in fostering a positive workplace culture.Additionally, it highlights the widespread adoption of artificial intelligence (AI) across PR and corporate communication practices. The book will find relevance in the departme