Rethinking Informed Consent in the Big Data Age (Routledge Research in Applied Ethics)

In the “big data age”, providing informed consent online has never been more challenging.Countless companies collect and share our personal data through devices, apps, and websites, fuelling a growing data economy and the emergence of surveillance capitalism.Few of us have the time to read the associated privacy policies and terms and conditions, and thus are often unaware of how our personal data are being used.This is a problem, as in the last few years, large tech companies have abused our personal data.As privacy self-management, through the mechanism of providing online consent, has become increasingly difficult, some have argued that surveillance capitalism and the data economy more broadly need to be overthrown. This book presents a different perspective. It departs from the concept of revolutionary change to focus on pragmatic, incremental solutions tailored to everyday contexts.It scrutinises how consent is currently sought and provided online and offers suggestions about how