Routledge International Handbook of Consumer Psychology (Routledge International Handbooks)

This unique handbook maps the growing field of consumer psychology in its increasingly global context.With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field.Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place.The book is divided into seven sections, offering a truly comprehensive reference work that covers: The historical foundations of the discipline and the rise of globalization The role of cognition and multisensory perception in consumers’ judgements The social self, identity and well-being, including their relation to advertising Social and cultural influences on consumption, including politics and religion Decision making, attitudes and behaviorally based research Sustainable consumption and the role of branding The particularities of online settings in framing and affecting behavior The Routledge Internat