Rural and Heritage Tourism in Southeast and South Asia: Practical Insights and Perspectives

Recent trends in rural and heritage tourism in Southeast and South Asia reflect a dynamic shift toward sustainability, digital integration, and an increased focus on local experiences and wellness.Southeast Asian countries are prioritizing sustainable tourism to mitigate the negative impacts of poorly managed tourism.Initiatives under the ASEAN Tourism Strategic Plan aim to promote greener infrastructure, local engagement, and policies encouraging sustainable practices. This new volume explores the vibrant heritage of Southeast and South Asia and considers the prospects of rural tourism across this culturally rich and naturally beautiful region.Chapters of the book explore various themes, including vocational tourism education, marketing strategies tailored for rural and heritage contexts, the socio-economic impacts of global phenomena such as the COVID-19 pandemic, and the critical role of sustainable practices.Explorations extend to the interplay of marketing communication and demogr