Samsung QE77S85F 77 inch OLED 4K Ultra HD HDR Smart TV

Stylish, feature-packed and brimming with OLED-enhanced picture goodness, the Samsung QE77S85F has everything you need for all round TV excellence. NQ4 AI Gen2 ProcessorSamsung’s powerful 4K AI processor upgrades everything you watch, with intelligent enhancements to your 4K entertainment. Powered by 20 neural networks, enjoy optimised brightness, depth, contrast, motion, sound and resolution - for an exceptional 4K experience on this Samsung 77 inch TV. *Upscaling may not apply to PC connection and Game Mode. 4K AI UpscalingSamsung’s powerful 4K AI processor gets to work on whatever you're watching to give your visuals boosted clarity. From classic movies to the latest releases, watch in automatically upscaled 4K glory for a sharper picture and fuller colour. *Upscaling may not apply to PC connection and Game Mode. OLED HDR See the hidden details thanks to OLED HDR. With boosted brightness levels, see everything you watch come to life with clean whites, perfect blacks and bold contras