Samsung The Serif (2024) QLED HDR 4K Ultra HD Smart TV, 50 inch with TVPlus & Bouroullec Brothers Design, Cloud White

A timeless TV, designed to look beautiful from any angle. Ground-breaking Matte Display absorbs reflections - for a glare-free viewing experience. A naturally bright and colourful picture with 100% colour volume. An elegant, free-standing TV with a detachable stand that fits with your space. Sound perfected for what you're watching, and where you're watching it. A glare-free[1] viewing experience. Matte Display. Tired of seeing distracting glare on your TV screen? The Serif's ground-breaking Matte Display overcomes this problem as it absorbs reflections - so even in bright light you'll have the best possible viewing experience, without any distractions.. Beautiful, anywhere. Detachable Stand. If you want to really make The Serif stand out, this sleek, black metal floor TV stand adds another layer of contemporary chic to its iconic design. Not only does the free-standing TV stand work with your style, its flexible enough to work with your home too, as the stand is easily detachable.. Un