San-Ei - Mario Keychain - Nintendo licensed

Official Licensed Product Mario is the eponymous main character and protagonist of the long-running and highly successful Mario series. He was created by Japanese video game designer Shigeru Miyamoto and serves as the main mascot of Nintendo. Mario made his first appearance as the protagonist of the arcade game Donkey Kong, released in 1981. Since Super Mario Bros., his trademark abilities have been his jumping and stomping powers, with which he defeats most of his enemies and his ability to change size and gain powers with a plethora of items, such as the Super Mushroom and Fire Flower.