Schwarzkopf LIVE Intense Colour B15 Platinum Blonde, Permanent Hair Dye, Blonde Hair Colour for Lightening and Colouring in 1 Simple Step

Permanent: LIVE blonde hair dye offers permanent colour for pure blonde hair with striking shine, enriched with caring oil and Keratin Cool blonde tones: Discover the power of beautiful blonde with anti-brassiness effect and luminous shine, meaning intensely caring and rich colours from root to tip Anti-breakage formula: The permanent hair colour dye features an anti-breakage formula for up to 80% less hair breakage and visibly improved hair quality. Perfect grey coverage: Hair colouration pigment mix blends your greys for perfect coverage. We recommend this ashy blonde colour for light blonde hair to dark blonde hair LIVE commitments: Featuring a vegan formula that is silicone and alcohol-free, this hair dye also features a 100% recycled aluminium tube, recycled paper leaflet, and FSC-certified packaging