Security Relationship Management and The Shortest Hour Two-Book Bundle (Security, Audit and Leadership Series)

1st Edition Security Relationship Management Leveraging Marketing Concepts to Advance a Cybersecurity Program Aligning information security to the goals and strategies of the business is paramount for ensuring risks are addressed, without an abundance of negative impacts to the company.But how does a Chief Information Security Officer (CISO) accomplish effective alignment?A security executive must understand the detailed needs of business leaders and stakeholders from across all corners of the company.We cannot rely on a standard cadence of general security discussions across all of the lines of business, as well as functional areas, and expect our alignment to be maximally effective.Instead, we should promote our security programs in such a way that makes it personal to whomever we are speaking with at any given time. By leveraging already established and tested marketing concepts, slightly altered for information security, the CISO can tailor their message to fit the needs of each st