Selling Fashion Collections: Navigating the Buying Process as a Fashion Entrepreneur (Mastering Fashion Management)

Selling Fashion Collections provides emerging fashion designers with a comprehensive overview of successfully merchandising, marketing and selling a collection in order to develop their brand. This book guides readers through the ins and outs of this process, from soliciting a buyer’s meeting, preparing for a formal buyer’s meeting, showcasing a collection to buyers and ultimately, selling a collection to a buyer.Emphasis is placed on exploring and understanding how to present, plan and prepare for a formal buyer’s meeting that will showcase their collection so that they will be marketable to fashion retailers.It is designed to help users gain insight into the techniques, formats and material selection requisite for a formal buyers meeting including Line Sheets, Price Sheets, Order Forms and Lookbooks.Floor-Ready Merchandise (FRM) is explored with a focus on understanding the guidelines for preparing and distributing merchandise to traditional retailers and distributors, including pack