SHU UEMURA Fixers and Finishes UMOU HOLD

Umou, which means feather in Japanese, represents that this cream provides a strong hold without weighing down the strands. It achieves a soft finish, with a natural shine and a polished look. Expert tip: to achieve a satin effect, we can control the shine by applying Umou Hold to dry hair. If we want to achieve a wet effect, we apply the product to damp hair. Instructions Emulsify and warm a small amount in hands, gently spread through damp or dry hair and brush or allow to air dry. Ingredients Used for centuries for its extraordinary antioxidant and health-promoting properties, matcha (Japanese tea) provides hair fibers with a strong, long-lasting hold, preserving their softness, shine and lightness. Ideal for short hair.