Social Media Entrepreneurship in Saudi Arabia: A Digital Ethnography of Women Entrepreneurs on Instagram (Digital Activism And Society: Politics, Economy And Culture In Network Communication)

Social Media Entrepreneurship in Saudi Arabia explores the economic empowerment and social transformation of Saudi women entrepreneurs in the wake of Saudi Vision 2030 (SV2030), which aims to modernise the Saudi economy and enhance women's participation. Focusing on the transformative potential of digital entrepreneurship for Saudi women within the framework of SV2030, this study presents Saudi women entrepreneurs as agents of social change, exploring how they use social media platforms, particularly Instagram, as tools for economic empowerment, self-representation, and activism.Chapters go on to explore how these women confront structural constraints and tackle digital platforms to build socio-economic capital in new and innovative ways. Focusing on the intersection between digital labour, visual self-representation, and gender within the unique socio-political landscape of Saudi Arabia, Abeer Bajandouh presents insights into gender and economic transformation in Saudi Arabia, contrib