Sociopolitical Advocacy and the Role of Public Relations : Theoretical Developments and Emerging Perspectives on Corporate Social Advocacy and Related Constructs

This volume explicates the role of sociopolitical advocacy and other related constructs as forms of prosocial communication. Bringing together a diverse group of scholars, this volume provides comprehensive conceptualizations and discussions of key constructs related to prosocial communication-including corporate social advocacy (CSA), corporate political advocacy (CPA), corporate racial responsibility (CRR), corporate social responsibility (CSR), and CEO activism-through perspectives grounded in public relations, marketing, and communication theory.The chapters examine theoretical underpinnings of sociopolitical advocacy to offer understanding of both normative and instrumental drivers of advocacy, relationship building, effective and ethical advocacy messaging, and how advocacy intersects with subdisciplines of public relations.With attention to current issues, the book also examines principles and concepts of advocacy and explains how they have been applied in research and practice