Sony 98" FWD-98XR55 Commercial TV

98 Black Commercial TV 4K HDR 4x HDMI Bravia 5Introducing the BRAVIA 5 for cinema-like contrast in every scene.Bright beautiful XR Mini LED combines with our XR Backlight Master Drive to deliver lifelike 4K detail and striking contrast in every scene - it’s the same technology used in professional movie master monitors so you see exactly what the creator intended.From rich darks to dazzling highlights enjoy billions of colours on our extended XR Triluminos Pro display. Our XR Processor uses AI to detect and analyse each scene with greater accuracy optimising everything you watch to make it feel real.And just like at the cinema sound comes from the screen as our Acoustic Multi-Audio technology puts pictures and sound in perfect immersive alignment. Voice Zoom 3 utilises AI for enhanced speech volume and clarity and 3D Surround Upscaling creates virtual surround sound from above and the sides - using just the TV speakers.Complete with Dolby Vision Dolby Atmos and more technologies straig