Sony XR-48A90K 48" 4K BRAVIA XR MASTER Series OLED HDR Smart TV with Google TV
Sony XR48A90KU A90K BRAVIA XR OLED 48 Inch 4K HDR Google TV
Overall Rating: 4.3 / 5 (average from multiple review sources, as of 26 Apr 2026)
Based on a total of 48,909 customer reviews from independent review platforms.
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Based on a total of 48,909 customer reviews from independent review platforms.
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Sony XR48A90KU 48" 4K OLED Ultra HD HDR Google TV
Overall Rating: 4.7 / 5 (average from multiple review sources, as of 28 Apr 2026)
Based on a total of 36 customer reviews from independent review platforms.
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Based on a total of 36 customer reviews from independent review platforms.
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XR48A90KU BRAVIA 48" 4k HDR OLED Smart Google TV
Overall Rating: 4.7 / 5 (average from multiple review sources, as of 28 Apr 2026)
Based on a total of 103,672 customer reviews from independent review platforms.
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The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
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pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Based on a total of 103,672 customer reviews from independent review platforms.
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The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
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Sony XR48A90KU A90K BRAVIA XR OLED 48 Inch 4K HDR Google TV
Overall Rating: 4.3 / 5 (average from multiple review sources, as of 16 Apr 2026)
Based on a total of 162,923 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
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Based on a total of 162,923 customer reviews from independent review platforms.
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The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
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Sony XR48A90KU A90K 48" 4K Ultra HD HDR OLED Smart Google TV, Black G
Overall Rating: 4.8 / 5 (average from multiple review sources, as of 17 Apr 2026)
Based on a total of 116,002 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
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pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Based on a total of 116,002 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
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Sony XR48A90KU A90K BRAVIA XR MASTER Series OLED 4K Ultra HD High Dynamic Range HDR Smart TV Google TV
Overall Rating: 4.8 / 5 (average from multiple review sources, as of 28 Apr 2026)
Based on a total of 17,269 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Based on a total of 17,269 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
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Sony A90K | BRAVIA XR | MASTER Series | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)
Overall Rating: 1.4 / 5 (average from multiple review sources, as of 26 Apr 2026)
Based on a total of 1,543 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Based on a total of 1,543 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
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Sony XR48A90KU 48 4K Ultra HD HDR Smart OLED TV Acoustic Surface Audio
Overall Rating: 4.9 / 5 (average from multiple review sources, as of 16 Apr 2026)
Based on a total of 40,432 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
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pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Based on a total of 40,432 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
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48" SONY BRAVIA XR-48A90KU Smart 4K Ultra HD HDR OLED TV with Google TV & Assistant, Black
Overall Rating: 4.3 / 5 (average from multiple review sources, as of 25 Apr 2026)
Based on a total of 444,510 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Based on a total of 444,510 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
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Product information
At a glance
- Human-like image processing with Cognitive Processor XR
- Realistic, vibrant visuals thanks to XR OLED Contrast
- 3D Surround Upscaling for an immersive audio experience
Note: This text was created with the help of AI.
Perfect Screen for Ultimate Viewing Pleasure
Perfect for all you tech-savvy viewers out there, the Sony XR-48A90K is a dream come true if you love your TVs to be top-notch. It's suitable for those who appreciate a cinematic experience in the comfort of their own homes. Whether you're a gamer, a movie buff or simply love watching television series in high definition, you'll find this TV to be a game-changer!
Impressive Features for a Memorable Experience
There is a lot to love about the Sony XR-48A90K! Its features are thoughtfully designed to elevate your viewing experience. Some of these include:
- Cognitive Processor XR: This understands how humans perceive and process images, offering superior clarity and depth to your viewing.
- XR OLED Contrast: Your screen adjusts brightness and colours for each individual object, providing the most realistic, vibrant picture quality.
- 3D Surround Upscaling: Transforms any sound to 3D surround sound, so you will feel like part of the action no matter what you're watching.
Effortlessly Stylish Design
The Sony XR-48A90K is not just a TV, it's a piece of art. The design is sleek and minimalist, and the ultra-thin bezel provides an almost borderless display for a seamless viewing experience. The TV is also designed to be flexible with your home decor – it can be wall mounted for a modern look or placed on a stand for a more traditional setup.
Why the Sony XR-48A90K is Worth It
With its impressive features, top-notch picture quality, and sleek design, the Sony XR-48A90K is definitely worth considering. This TV not only offers you a fantastic viewing experience, but also adds an element of style to your living room. So, why wait? The Sony XR-48A90K promises to redefine your entertainment experience!
Note: This text was created with the help of AI.
Pros and cons
Pros
- Cognitive Processor XR
- XR OLED Contrast
- 3D Surround Upscaling
- Sleek and minimalist design
Cons
- May be pricey for some
- Not suitable for small spaces
Note: This text was created with the help of AI.
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. An immersive OLED experience in compact form - perfect for gaming! This is the Sony BRAVIA XR MASTER Series OLED XR-48A90K. With exceptional colour pure blacks for real-life depth and texture and superior viewing angles Sony OLED is simply stunning. Every detail is enhanced on this 4K TV - even 2K and HD content is upscaled closer to 4K quality with our XR 4K Upscaling technology. The colours are truly spectacular thanks to our widest ever colour palette XR Triluminos Pro™. For full sensory immersion the screen is the speaker. Acoustic Surface Audio+™ combines two actuators and a centre subwoofer for truly immersive audio that matches exactly what's on screen. All your entertainment will even be upscaled to 3D surround sound without the need for additional speakers! These incredible picture and sound technologies are wrapped up in our gorgeous Metal Flush Surface design with a 2-way stand allowing you to fit a soundbar underneath the TV or even use it as a gaming display on a desktop
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