Sony BRAVIA 8A K-77XR8A 77 inch OLED 4K Ultra HD HDR Smart TV

With its cinematic presence, OLED enhanced picture depth and colour, the stylish Sony BRAVIA 8A K-77XR8A transforms your viewing experience. Flagship BRAVIA 8A modelIdeal for larger rooms and the most cinematic images, the Sony BRAVIA 8A 77 inch TV uses optimised OLED technology to make the most of its generous screen size. The high performance continues with the sound quality, which takes a further leap when integrated into a BRAVIA sound system. Google TV, and gaming that’s optimised for PS completes this TV’s reputation as an ultimate all-rounder. Outstanding OLED optimised by XR Contrast BoosterNestled behind the sleek screen are over eight million, self-illuminating OLED pixels, that reproduce exquisite image detail. For the deepest blacks, peak brightness and greatest contrast, OLED still takes some beating. Thanks to Sony’s XR Contrast Booster, this premium screen tech becomes even better. Using a high luminance panel and temperature mapping, contrast extremes are enhanced, givi