Sony BRAVIA FWD-98XR55 98 Inch 4K Smart TV 98” 4K Smart TV with Cognitive Processor XR and Google TV, designed for large professional spaces requiring
Sony BRAVIA FWD-98XR55 98 Inch 4K Smart TV 98” 4K Smart TV with Cognitive Processor XR and Google TV, designed for large professional spaces requiring
Overall Rating: 4.3 / 5 (average from multiple review sources, as of 2 Sept 2026)
Based on a total of 3,044 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Based on a total of 3,044 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Cheapest Total Price
4 to 5 business days
PayPal
PayPal
Visa
Visa
Mastercard
Mastercard
Bank transfer
Bank transfer
£5,363.99
Delivery from £95.99
Sony BRAVIA 5 FWD-98XR55 98" XR|Mini LED 4K HDR display with Google TV, incl. 3 years PrimeSupport
Overall Rating: 4.7 / 5 (average from multiple review sources, as of 9 Aug 2026)
Based on a total of 509 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Based on a total of 509 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Expected in 7-9 weeks
PayPal
PayPal
DIRECTebanking
DIRECTebanking
Visa
Visa
Mastercard
Mastercard
Bank transfer
Bank transfer
AmazonPay
AmazonPay
£5,986.54
Delivery from £89.99
Cheapest offer
* 98” 4K UHD Smart TV for ultra-large professional displays
* Cognitive Processor XR for enhanced contrast and colour accuracy
* Google TV platform with apps and smart content access
* Chromecast built-in for wireless screen sharing
* Extensive connectivity including HDMI, USB, LAN and Wi-Fi
* Slim large-format design for impactful visual environments
£5,363.99
4 to 5 business days
onedirect.co.uk
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Product Information
Weight & dimensions
| Weight (without stand) | 69 kg |
| Height (without stand) | 1255 mm |
| Depth (without stand) | 85 mm |
| Width (without stand) | 2199 mm |
| Weight (with stand) | 71.4 kg |
| Height (with stand) | 1325 mm |
| Depth (with stand) | 488 mm |
| Width (with stand) | 2199 mm |
Other features
| Smart calibration | Yes |
| Integrated clock | Yes |
Packaging data
| Package width | 2332 mm |
| Package depth | 286 mm |
| Package height | 1396 mm |
| Package weight | 94 kg |
| Package type | Box |
Technical details
| Internal storage capacity | 32 GB |
Management features
| Works with the Google Assistant | Yes |
| Sleep timer | Yes |
| On/Off timer | Yes |
Ports & interfaces
| HDMI ports quantity | 4 |
| Digital audio optical out | 1 |
| USB 2.0 ports quantity | 2 |
| Ethernet LAN (RJ-45) ports | 1 |
| HDCP version | 2.3 |
| HDCP | Yes |
Performance
| High Dynamic Range (HDR) supported | Yes |
| Picture processing technology | Sony XR Triluminos Pro |
| Backlight dimming technology | Local Dimming |
| High Dynamic Range (HDR) technology | High Dynamic Range 10 (HDR10), Dolby Vision, Hybrid Log-Gamma (HLG) |
Design
| Stand type | Legs stand |
| Stand colour | Black |
| Frame | Yes |
| Panel mounting interface | 600 x 400 mm |
| VESA mounting | Yes |
| Product colour | Black |
Network
| Ethernet LAN | Yes |
| Bluetooth | Yes |
| Wi-Fi | Yes |
Audio
| RMS rated power | 40 W |
| Number of speakers | 4 |
Smart TV
| Video apps | Google TV |
| Built-in Chromecast | Yes |
| Smart TV | Yes |
| Apple AirPlay 2 support | Yes |
| Operating system version | Android 12 |
| Operating system installed | Android TV |
| Internet TV | Yes |
Display
| Display resolution | 3840 x 2160 pixels |
| Viewing angle, horizontal | 178° |
| Viewing angle, vertical | 178° |
| HD type | 4K Ultra HD |
| Motion interpolation technology | XR Motion Clarity |
| Display diagonal | 2.49 m (98") |
| Native aspect ratio | 16:9 |
| Screen shape | Flat |
| LED backlighting type | Mini LED |
| LED backlight | Yes |
| Display technology | LCD |
Power
| Energy saving mode | Yes |
| Power consumption (typical) | 621 W |
| Power consumption (standby) | 0.5 W |
Sony BRAVIA FWD-98XR55 98 Inch 4K Smart TV 98” 4K Smart TV with Cognitive Processor XR and Google TV, designed for large professional spaces requiring - Details
▶ Finding you the best price!
We have found 2 prices for Sony BRAVIA FWD-98XR55 98 Inch 4K Smart TV 98” 4K Smart TV with Cognitive Processor XR and Google TV, designed for large professional spaces requiring. Our price list is completely transparent with the cheapest listed first. Additional delivery costs may apply.
Sony BRAVIA FWD-98XR55 98 Inch 4K Smart TV 98” 4K Smart TV with Cognitive Processor XR and Google TV, designed for large professional spaces requiring - Price Information
- Cheapest price: £5,363.99
- The cheapest price is offered by onedirect.co.uk. You can order the product there.
- The price range for the product Sony BRAVIA FWD-98XR55 98 Inch 4K Smart TV 98” 4K Smart TV with Cognitive Processor XR and Google TV, designed for large professional spaces requiring is €£5,363.99to €£5,986.54 with a total of 2 offers.
- Payment methods: The online shop onedirect.co.uk supports: PayPal, Visa, Mastercard, Bank transfer
- Delivery: The shortest delivery time is 4 to 5 business days working days offered by onedirect.co.uk.
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2 Variants from £1,899.00
Sony BRAVIA 5 | XR Processor | Mini LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)
£1,899.00
sony.co.uk
Free Delivery
Sony BRAVIA 5 | XR Processor | Mini LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)
£2,199.00
sony.co.uk
Free Delivery
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