Sony BRAVIA FWD-98XR55 98 Inch 4K Smart TV 98” 4K Smart TV with Cognitive Processor XR and Google TV, designed for large professional spaces requiring
Sony BRAVIA 5 FWD-98XR55 98" XR|Mini LED 4K HDR display with Google TV
Overall Rating: 4.7 / 5 (average from multiple review sources, as of 16 Oct 2026)
Based on a total of 610 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Based on a total of 610 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
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Expected in 4-6 weeks
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£5,416.49
Delivery from £89.99
Sony BRAVIA FWD-98XR55 98 Inch 4K Smart TV 98” 4K Smart TV with Cognitive Processor XR and Google TV, designed for large professional spaces requiring
Overall Rating: 4.2 / 5 (average from multiple review sources, as of 1 Oct 2026)
Based on a total of 3,053 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Based on a total of 3,053 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
4 to 5 business days
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£6,940.79
Delivery from £95.99
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Product Information
Weight & dimensions
| Weight (without stand) | 69 kg |
| Height (without stand) | 1255 mm |
| Depth (without stand) | 85 mm |
| Width (without stand) | 2199 mm |
| Weight (with stand) | 71.4 kg |
| Height (with stand) | 1325 mm |
| Depth (with stand) | 488 mm |
| Width (with stand) | 2199 mm |
Other features
| Smart calibration | Yes |
| Integrated clock | Yes |
Packaging data
| Package width | 2332 mm |
| Package depth | 286 mm |
| Package height | 1396 mm |
| Package weight | 94 kg |
| Package type | Box |
Technical details
| Internal storage capacity | 32 GB |
Management features
| Works with the Google Assistant | Yes |
| Sleep timer | Yes |
| On/Off timer | Yes |
Ports & interfaces
| HDMI ports quantity | 4 |
| Digital audio optical out | 1 |
| USB 2.0 ports quantity | 2 |
| Ethernet LAN (RJ-45) ports | 1 |
| HDCP version | 2.3 |
| HDCP | Yes |
Performance
| High Dynamic Range (HDR) supported | Yes |
| Picture processing technology | Sony XR Triluminos Pro |
| Backlight dimming technology | Local Dimming |
| High Dynamic Range (HDR) technology | High Dynamic Range 10 (HDR10), Dolby Vision, Hybrid Log-Gamma (HLG) |
Design
| Stand type | Legs stand |
| Stand colour | Black |
| Frame | Yes |
| Panel mounting interface | 600 x 400 mm |
| VESA mounting | Yes |
| Product colour | Black |
Network
| Ethernet LAN | Yes |
| Bluetooth | Yes |
| Wi-Fi | Yes |
Audio
| RMS rated power | 40 W |
| Number of speakers | 4 |
Smart TV
| Video apps | Google TV |
| Built-in Chromecast | Yes |
| Smart TV | Yes |
| Apple AirPlay 2 support | Yes |
| Operating system version | Android 12 |
| Operating system installed | Android TV |
| Internet TV | Yes |
Display
| Display resolution | 3840 x 2160 pixels |
| Viewing angle, horizontal | 178° |
| Viewing angle, vertical | 178° |
| HD type | 4K Ultra HD |
| Motion interpolation technology | XR Motion Clarity |
| Display diagonal | 2.49 m (98") |
| Native aspect ratio | 16:9 |
| Screen shape | Flat |
| LED backlighting type | Mini LED |
| LED backlight | Yes |
| Display technology | LCD |
Power
| Energy saving mode | Yes |
| Power consumption (typical) | 621 W |
| Power consumption (standby) | 0.5 W |
Product information
At a glance
- Stunning 8K visuals for lifelike clarity
- Sleek design complements any living space
- Advanced gaming features enhance performance experience
Note: This text was created with the help of AI.
Elevate Your Home Entertainment Experience with the Sony BRAVIA 5 XR K98XR55
The Sony BRAVIA 5 XR K98XR55 is the perfect choice for anyone who craves an unparalleled viewing experience, whether you're a movie enthusiast, a gaming aficionado, or just someone who enjoys binge-watching your favorite shows. With its stunning visuals and smart features, this TV guarantees you won’t miss a moment of your preferred entertainment. Ideal for families, home cinema setups, or casual viewers, this brilliant display will captivate your senses and transform your living room into a personal theatre. For those exploring the latest options in TVs, looking into this model is a must! Check out the selection at https://www.pricehunter.co.uk/categories/tvs-4012.html.Brilliant Display and Smart Features
One of the standout features of the Sony BRAVIA K98XR55 is its **8K resolution** clarity, bringing every scene to life with stunning detail and vibrant colors. Thanks to the **Cognitive Processor XR**, this TV understands how humans see and hear, delivering an immersive experience that feels incredibly realistic. You’ll enjoy enhanced contrast with **XR OLED Contrast** technology, ensuring deep blacks and bright whites for an authentic viewing experience. Additionally, the **XR HDR Remaster** feature analyzes colors individually, allowing for a more natural and expressive palette. Whether you’re watching a nature documentary or your favorite action movie, the quality will leave you in awe.Sleek Design and User-Friendly Interface
The Sony BRAVIA K98XR55 isn't just about performance; it's also a stylish addition to any room. Its sleek, minimalist design allows it to blend seamlessly with your home décor. The **flush surface** and **narrow bezels** ensure that your focus remains on the screen without distractions. Furthermore, the TV features a **premium stand**, giving you the option to showcase it elegantly on a table or mount it on the wall for that modern touch. Coupled with a user-friendly interface, navigating through your favorite apps and services is a breeze, making movie nights and gaming sessions more enjoyable than ever.Ultimate Connectivity and Gaming Performance
With multiple HDMI ports, the Sony BRAVIA K98XR55 supports a wide range of devices, from gaming consoles to sound systems, ensuring a seamless connection for all your entertainment needs. The **ALLM (Auto Low Latency Mode)** and **VRR (Variable Refresh Rate)** features are particularly impressive for gamers, minimizing input lag and providing smoother gameplay. Plus, with built-in support for popular streaming services, accessing your favorite shows is efficient and hassle-free. You can even control the TV using your voice, thanks to **Google Assistant**, making it a versatile choice for a tech-savvy home. Enjoy every moment, knowing that this TV is equipped with the latest technology to support all your entertainment adventures!Note: This text was created with the help of AI.
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2 Variants from £1,899.00
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