Sony XR-48A90K 48" 4K BRAVIA XR MASTER Series OLED HDR Smart TV with Google TV
Sony 48" BRAVIA A90 OLED 4K ULTRA HD SMART GOOGLE TV
Overall Rating: 4.6 / 5 (average from multiple review sources, as of 14 Jan 2026)
Based on a total of 2,673 customer reviews from independent review platforms.
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Based on a total of 2,673 customer reviews from independent review platforms.
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The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
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Sony XR48A90KU A90K BRAVIA XR OLED 48 Inch 4K HDR Google TV
Overall Rating: 4.4 / 5 (average from multiple review sources, as of 26 Jan 2026)
Based on a total of 139,002 customer reviews from independent review platforms.
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The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
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pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Based on a total of 139,002 customer reviews from independent review platforms.
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The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
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pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
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Sony XR48A90KU A90K BRAVIA XR MASTER Series OLED 4K Ultra HD High Dynamic Range HDR Smart TV Google TV
Overall Rating: 4.7 / 5 (average from multiple review sources, as of 13 Jan 2026)
Based on a total of 5,368 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Based on a total of 5,368 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
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XR48A90KU BRAVIA 48" 4k HDR OLED Smart Google TV
Overall Rating: 4.6 / 5 (average from multiple review sources, as of 13 Jan 2026)
Based on a total of 51,853 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Based on a total of 51,853 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
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Sony A90K | BRAVIA XR | MASTER Series | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)
Overall Rating: 1.4 / 5 (average from multiple review sources, as of 26 Jan 2026)
Based on a total of 1,520 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Based on a total of 1,520 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
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Sony Bravia Xr A90K 48" Oled Ultrahd 4K Hdr Google Smart Tv Black
Overall Rating: 3.8 / 5 (average from multiple review sources, as of 16 Jan 2026)
Based on a total of 193,863 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Based on a total of 193,863 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
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48" SONY BRAVIA XR-48A90KU Smart 4K Ultra HD HDR OLED TV with Google TV & Assistant, Black
Overall Rating: 4.3 / 5 (average from multiple review sources, as of 25 Jan 2026)
Based on a total of 493,558 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Based on a total of 493,558 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
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Sony XR-48A90K 48" 4K BRAVIA XR MASTER Series OLED HDR Smart TV with Google TV
Overall Rating: 3.9 / 5 (average from multiple review sources, as of 25 Jan 2026)
Based on a total of 9,480 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Based on a total of 9,480 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Cheapest Price
3-5 days
£1,349.00
Sony XR48A90KU TV 121.9 cm (48") 4K Ultra HD Smart TV Wi-Fi Black
Overall Rating: 2.1 / 5 (average from multiple review sources, as of 27 Jan 2026)
Based on a total of 45 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Based on a total of 45 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
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Product information
At a glance
- Human-like image processing with Cognitive Processor XR
- Realistic, vibrant visuals thanks to XR OLED Contrast
- 3D Surround Upscaling for an immersive audio experience
Note: This text was created with the help of AI.
Perfect Screen for Ultimate Viewing Pleasure
Perfect for all you tech-savvy viewers out there, the Sony XR-48A90K is a dream come true if you love your TVs to be top-notch. It's suitable for those who appreciate a cinematic experience in the comfort of their own homes. Whether you're a gamer, a movie buff or simply love watching television series in high definition, you'll find this TV to be a game-changer!
Impressive Features for a Memorable Experience
There is a lot to love about the Sony XR-48A90K! Its features are thoughtfully designed to elevate your viewing experience. Some of these include:
- Cognitive Processor XR: This understands how humans perceive and process images, offering superior clarity and depth to your viewing.
- XR OLED Contrast: Your screen adjusts brightness and colours for each individual object, providing the most realistic, vibrant picture quality.
- 3D Surround Upscaling: Transforms any sound to 3D surround sound, so you will feel like part of the action no matter what you're watching.
Effortlessly Stylish Design
The Sony XR-48A90K is not just a TV, it's a piece of art. The design is sleek and minimalist, and the ultra-thin bezel provides an almost borderless display for a seamless viewing experience. The TV is also designed to be flexible with your home decor – it can be wall mounted for a modern look or placed on a stand for a more traditional setup.
Why the Sony XR-48A90K is Worth It
With its impressive features, top-notch picture quality, and sleek design, the Sony XR-48A90K is definitely worth considering. This TV not only offers you a fantastic viewing experience, but also adds an element of style to your living room. So, why wait? The Sony XR-48A90K promises to redefine your entertainment experience!
Note: This text was created with the help of AI.
Pros and cons
Pros
- Cognitive Processor XR
- XR OLED Contrast
- 3D Surround Upscaling
- Sleek and minimalist design
Cons
- May be pricey for some
- Not suitable for small spaces
Note: This text was created with the help of AI.
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The SONY 48" BRAVIA A90 OLED 4K ULTRA HD Smart Google TV features a stunning OLED display for vibrant, true-to-life colors and immersive clarity. With built-in Google TV, it offers seamless access to streaming apps, voice control, and a sleek, modern design perfect for any living space.
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