Special Events: The Brave New World for Bolder and Better Live Events, EMEA Edition (The Wiley Event Management Series)

Recent years have seen dramatic changes to the events industry.The influence of social media and global communications technology, increased focus on environmental sustainably and social responsibility, and changes to the economic and cultural landscape have driven rapid expansion and increased competition. Special Events: The Brave New World for Bolder and Better Live Events has been the event planner' essential guide for three decades, providing comprehensive coverage of the theory, concepts and practice of event management.The new Eighth Edition continues to be the definitive guide for creating, organizing, promoting, and managing special events of all kinds.Authors, Seungwon "Shawn" Lee and Joe Goldblatt, internationally-recognized leaders and educators in the industry, guide readers through all the aspects of professional event planning with their broad understanding of diverse cultures and business sectors.This definitive resource enables current and future event leaders to stret