Standardization and Adaptation: Impacts of Diversity on International Advertising Strategies

Standardization and Adaptation: Impacts of Diversity on International Advertising Strategies

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Standardization and Adaptation: Impacts of Diversity on International Advertising Strategies

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Standardization and Adaptation: Impacts of Diversity on International Advertising Strategies

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Pages: 68, Paperback, LAP LAMBERT Academic Publishing
£41.00
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