Strategic brand management of Swiss MedTech companies in China: A qualitative multiple-case study

Strategic brand management of Swiss MedTech companies in China: A qualitative multiple-case study

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Strategic brand management of Swiss MedTech companies in China: A qualitative multiple-case study

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Strategic brand management of Swiss MedTech companies in China: A qualitative multiple-case study

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Pages: 72, Paperback, Grin Verlag
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