Strategic Communication: An Introduction to Theory and Global Practice
Strategic Communication : An Introduction to Theory and Global Practice
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Strategic Communication: An Introduction to Theory and Global Practice
Overall Rating: 1.5 / 5 (average from multiple review sources, as of 24 Jan 2026)
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This title will be released on April 23, 2026. Pre-order now. Express Delivery available with Amazon Prime.
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This newly updated third edition provides a comprehensive foundation in strategic communication, exploring core concepts, theories, and methods through research examples and practical experiences across leadership, reputation, crisis management, and organizational change. Readers will gain practical knowledge and theoretical understanding of strategic communication through the book's updated content, including an extended chapter on crisis communications with integrated coverage of disinformation and a chapter on internal communication.The text offers new material on cognitive persuasion mechanisms and artificial intelligence applications, while providing an enhanced global perspective with fresh case studies from a broader range of regions.Learning is facilitated through improved tools, including practical examples, key points summaries, and reflective questions and exercises.This approach enables readers to define strategic communication as both an academic field and a professional p
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